I'm Sari Azout, founder of Sublime — a tool used by 60,000+ thinkers and creatives to save ideas, discover related ones, and make better work.
I write and speak about AI, creativity, and being human in these strange times.
You can watch my talk on the future of humanity at the Sana AI Summit in Stockholm, my conversation with David Pierce on The Vergecast, and my reflection on two years of building Sublime.
For decades we worshipped efficiency.
More, faster.
One-click everything.
Productivity as virtue.
We streamlined life until it felt like a dashboard.
Now machines are better at efficiency than we ever were. So what remains?
Judgment.
Curiosity.
Taste.
Creativity.
The things that make life worth living.
I believe in a future where humans stop pretending we are machines.
The problem is not technology. The problem is forgetting what technology is for.
This is where I've planted my flag.
I see my role as designing technologies for sublimity.
For that feeling of expansion — when an idea, a piece of work, a question makes you larger.
My life's work is building environments that make that feeling possible.
Spaces that sharpen your eye.
That strengthen your standards.
That inspire you to make what only you can make.
Sublime is that work in progress.
If this feels like the future you want to live in,
join me.